How will we package the meat and keep it cold?
Who will deliver it?
How will we market and advertise this service?
Packaging.
It took over 12 months of experiments and trial and error before O'Sullivans were satisfied with the final packaging process. Independent tests have been carried out in every weather condition and temperature. O'Sullivans packaging guarantees meat will stay below 4°C for up to 48 hours. Customers will receive theirs within 24 hours.
Who will deliver it?
O'Sullivans discussed their idea with a number of courier companies. All were impressive and keen to do business. Fastway was the company which was chosen. Their track record is excellent. They are reliable and have a very good tracking system. They collect Sulmeat boxes every weekday and they guarantee delivery to its destination between 9am and 5.30pm the next day.
How will we Market and advertise this service?
O'Sullivans considered the various options, but eventually decided by far the best option was to open an online traditional Butcher Shop. That way it is very convenient for customers to browse through the various products. It was decided that the website would be user friendly and easy and interesting to navigate. O'Sullivans official title is Sulmeat Ltd. so the SULMEAT.COM domain was chosen.
Return To Top |