• How will we package the meat and keep it cold?
• Who will deliver it?
• How will we market and advertise this service?
Packaging.
 It took over 12 months of experiments and trial and error before O'Sullivans were satisfied with the final packaging process. Independent tests have been carried out in every weather condition and temperature. O'Sullivans packaging guarantees meat will stay below 4°C for up to 48 hours. Customers will receive theirs within 24 hours.
Who will deliver it?
O'Sullivans discussed their idea with a number of courier companies. All were impressive and keen to do business. Fastway was the company which was chosen. Their track record is excellent. They are reliable and have a very good tracking system. They collect Sulmeat boxes every weekday and they guarantee delivery to its destination between 9am and 5.30pm the next day.
How will we Market and advertise this service?
O'Sullivans considered the various options,  but eventually decided by far the best option was to open an online traditional Butcher Shop. That way it is very convenient for customers to browse through the various products. It was decided that the website would be user friendly and easy and interesting to navigate. O'Sullivans official title is Sulmeat Ltd. so the SULMEAT.COM domain was chosen.
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Through the years Seamus O Sullivan Master Butchers have had customers from all over Ireland . The reaction from those customers has been the almost entirely identical – "it's a shame your shop is not nearer because it's just brilliant". That got the people at O'Sullivan's thinking “How can we make out meats available to these customers on a regular basis". Maybe we should open more shops around the country”. Serious thought was put into the possibility. However, turning a fine butcher shop, which provides premium quality meat and excellent service, into a chain of shops isn't quite as easy as shops who sell generic products or services. O'Sullivan's has earned its reputation for its excellent quality and service. Then somebody suggested “why don't we deliver our meats to the four corners of Ireland ” this comment certainly grabbed everybody's attention. Three critical problems were identified. 